Name: Sierra Nevels
Hometown: Austin, Tx
What is your background?
The fitness world has been part of my life since the beginning. I grew up in a sports family. Several members of my family played collegiate D1 and D2 sports (football, softball, and track) in the elite conferences (Big12 ,SEC). Additionally, my uncle had the honor and athleticism to play football in the National Football League (NFL) for the Kansa City Chiefs and the Tampa Bay Buccaneers. Because sports are such a huge part of my family, we have this saying .. “You’re a Nevels or you’re a (insert last name)”, simply meaning we have that athletic gene within us. My family is competitive in all aspects of life, which in turn has made me into the competitive athlete and coach that I am today.
Being a “Nevels” I played all sports growing up – baseball, softball, basketball, cross-country and track. Once I got to High School, I decided I wanted to further my career in basketball. To this end, you could always find me in the gym shooting, dribbling, running and picking up games … it was a huge commitment of mine. During my senior year, I signed a “National Letter of Intent” and received a Full-Ride Scholarship to play in one of the nations most competitive leagues for D1 NJCAA. After 2 years, I was going to transfer to Austin,Texas to play for St. Edwards, but I realized that my love and passion for basketball switched from playing the game to wanting the tools and knowledge to enhance an athlete’s ability to play the game better. This is when I started my journey to becoming a Strength and Conditioning Coach to help other athletes succeed in their sport.
I quickly did research and sought out Collegiate Strength & Conditioning coaches I could work for. As eager as I was I reached out and emailed every big school around me to try and get my foot in the door. While patiently waiting for a responses, I was working as a Personal Trainer in Austin at the Frost Bank Tower and commuting back and forth from Austin to Belton finishing my Bachelors Degree at The University of Mary-Hardin Baylor in Exercise Physiology.
I eventually got an email back from the University of Texas’ Women’s Basketball Head Strength Coach, Shawn McPherson, asking me to go meet him at the facility. From then on, it was game time! I spent 5 years at The University of Texas learning from the best in the Strength & Conditioning / Athletic Performance industry and working with different types of athletes and sports. Those years were some the toughest on me mentally, physically and financially, but it made me the Coach I am today. Those years showed me what it feels like to struggle for what you want. They taught me grit, toughness, relentlessness and how to seek out new knowledge. To be successful and reach your goal, you have to do things others will not, be willing to get uncomfortable and stay optimistic.
Tell us about your current fitness goals and training:
My current fitness goals are always changing because I am a coach who preaches variability. I have this saying I got from my mentor that I use all the time, “stay ready club”. Which means being prepared for any physical task, wherever and whenever. I am always gonna be ready. Currently I am STILL doing that. Nothing changes except the way or method I chose to go about it. Lift heavy? Yes. Lift moderate intensity for higher volume? Yes. Lift for strength speed? Olympic lifts and variations with dumbbells? Yes and yes. I am going to jump from implements, hop from left foot to the right foot and be explosive with it? You betcha! Am I going to sprint for 30 yards or push a sled with extreme force into the ground? Of course! Am I going to throw or slam a medicine ball into the wall or ground as hard as I possibly can? Who wouldn’t!? Am I going to run in a continuous effort from time to time? Yes.
I do it all, in different forms, in different fashions and at different loads and speeds. My current fitness goals is to stay at peak fitness and in shape for life and everything that comes with it.
What is the most common fitness myth you work through with your clients?
Most common fitness myth is what our society is putting out there in the world, on TV , in Magazines , and on Social media on what fitness is or what the industry is about. Our society is persuading the truth on what fitness and health looks like in reality and to general people. And in return that is making the true professionals job in the industry harder than what it really needs to be.
Another myth in the fitness industry is that weekend certifications make you a great Coach. It does not. The general public does not know this, so they hire anyone without doing research. It is those weekend warriors or IG fitness trainers who make the jobs of true professionals harder than what they need to be. There are so many gimmicks out there on social media these days that the true principles of training get over looked.
What do you want your clients to take away from each training session with you?
The 2 things I want my clients to take away from training sessions with me are :
- I am not here to just physically exhaust you and tax you. That is not what fitness is all about or how to make your body adapt and keep going. We are here to give you the minimum effective does your body needs to provide the greatest amount of stimulus needed to get an adaption. So guess what that means? You can come back the next day and the next day and everything will be alright. Then all of a sudden, training 4 or 5 times a week isn’t hurting your body, if you’re doing it correctly. The key is frequency of training. Keeping your body up and going. The key is to be able to adapt and sustain without stressing the body to much. Because then what? We break. ….. “Training is efficient if the highest result is achieved with the least expense of time and energy.”
- I am a coach. Which really means I am a teacher. My goal is to educate you so that once you leave the session you know exactly why we did everything we did and why we did it a certain way for YOU. My goal is to give my clients the confidence to navigate the weightroom. Whether that is me asking them on input on what lower body movement they want to do or what helps them connect to their body the most. And that choice is a lot. My goal is to give them the tools to continue training even when they are not in my sight.
What sets you apart from other fitness professionals?
What sets me apart is my worth ethic, my extreme attention to detail and my desire to be the best coach possible. My passion wont let me quit. My passion wont let me not be the best. My passion and pride in this field and who I’ve learned under, sets me apart because I do not want to fail those who have spent so much time helping mold me into the coach I am today. I have a “go-getter” and a “hustler” mentality.
What is your favorite thing about Austin Simply Fit?
The greatest thing about ASF the bosses/owners, Krista and Mark. The difference between having a great boss and not so good boss is 10 fold. It makes my work life an incredibly enjoyable experience. I am excited to come to work everyday – I am at the gym more than I am at my house because I love my ASF family so much! I also really appreciate that ASF has entrusted me to build a performance program. I could not ask for anything better.
Who is your hero & why?
Kobe Bryant. If you know what Kobe Bryant is about and you know me, this make perfect sense. He is my favorite because he is a Top 5 G.O.A.T., and quite simply, he puts in work to better his craft. He where he is because of his dedication and expects no less from others.
B.A. Science | B.S. Exercise Science | CSCS | USAW L1 & L2 | RPR L1 & L2 | NASM Performance Enhancement Specialist | National Council on Strength & Fitness | Certified Personal Trainer
WORKING WITH SIERRA
Donnie Maib: Assistant Athletics Director of Athletic Performance, The University of Texas
Sierra’s passion for coaching, teaching and helping athletes get better is second to none. She truly lives what she teaches and working with her will help you get to the next level!
Danny Wardell: Assistant Strength & Conditioning Coach, University of Arlington and The Dallas Wings (WNBA)
I have had the opportunity to know Sierra for many years now. Her passion, energy and enthusiasm for Strength and Conditioning is unmatched. If you are an athlete in the Austin area, I highly recommend working with Sierra. She has the ability and skill set to tailor training to your sport, position and goals. Whether you’re a high school, college or professional athlete, Sierra is who you need to train with.
Stephen Brindle: Associate Strength & Conditioning Coach, The University of Pennsylvania
Coach Nevels is an outstanding coach and someone who is hungry for knowledge. She continuously stays up to date on the most cutting-edge training methods that will be productive for her athletes. On top of that, she practices what she preaches through proper training on her own. In other words, she knows exactly what her athletes are experiencing during training sessions because she’s done the training sessions herself! Coach Nevels consistently provides her athletes with proper programming and detailed coaching to help her athletes perform well on the field and reduce the likelihood of injury. I frequently run ideas by her to see her thought process on different types of training methods.
If she were in the Pennsylvania area, I would hire her as part of my staff. I’ve had plenty of productive discussions with her regarding the best practices in strength and conditioning.
Dominic Walker: Assistant Strength & Conditioning Coach, University of Arlington
Coach Nevels is an exceptional coach and even better person! I’ve known her for years, and she has continued to grow and improve her craft. Coach Nevels’ willingness to learn, research, and apply multiple methods of training has allowed her to get the best out of her athletes. More importantly, she puts the person first and understands that there is more to life than sports; her coaching also teaches life lessons that will have an impact in the present and future.
Candice Walls : Assistant Director of Athletic Performance, The University of Louisiana at Lafayette
Over the past 6 years I have witnessed Coach Nevels transform herself professionally and personally. She in my opinion is one of the most up and coming strength coaches in Austin, Texas. Watching her dedicate herself to the youth in Austin is inspiring for our field.
Carlos Daniel : Men’s Basketball Strength & Conditioning Coach , Vanderbilt University; Former NBA Strength Coach
Coach Nevels is someone I admire and respect. During our time working together at the University of Texas, she showed me dedication to her craft and the athletes she served. She always took the time to listen and learn which makes her a special coach and enhances her ability to create unique programs for her athletes that address their physical aspirations and needs. Coach Nevels is more than a coach, she is learner and teacher which makes her a great performance trainer and mentor for athletes.
Shaun McPherson: Senior Territory Sales Representative – PowerLift Equipment & 19-year career as a Division 1 Collegiate Coach
Sierra’s continued success in both the public and private sector is a testament to her unwavering desire to constantly grow as a strength and conditioning professional while serving with me at The University of Texas. Her passion to help young people was and continues to be evident in her tireless work ethic, endless enthusiasm, and relentless pursuit of excellence in all that she does.
Sierra is confident with who she is as a sports performance coach and she projects that same confidence into her teaching. A real-life example that, “Hard Work Pays Off!