Austin Simply Fit University (ASFU)
“Continuous learning is the minimum requirement
for success in any field.”
-Brian Tracy
At Austin Simply Fit, continuing education is a cornerstone of our business. Through Austin Simply Fit University, we provide in-depth, practical education that keeps our coaches up-to-date on scientific research and best practices in strength training.
Onboarding Program
ASFU’s foundational course is a 13-week onboarding program, which empowers newly hired trainers with the knowledge and skills they need to be successful strength coaches. Concepts introduced in the classroom are implemented in practical sessions in the gym through hands-on coaching.
Classroom topics include:
- Scientific principles of strength training
- Fundamentals of program design
- Periodization for long term programming
- Managing stress and fatigue for our clientele
Intensive training in the gym includes:
- Understanding the importance of full range of motion for strength, hypertrophy, longevity and health
- Advanced techniques to ensure the long term progress of the trainee as their training age increases
- Understanding appropriate training intensity and effort to produce the desired outcome
Upcoming In-House Courses
To ensure our trainers continue to grow as coaches and athletes, we offer additional courses throughout the year.
These include:
- Structural balance
- Program design
- Progressions and regressions of lifts
- Intensive holiday prep
- Increasing bench press max in 12 weeks
- Increasing squat max in 12 weeks
Frequently Asked Questions
Austin Simply Fit University (ASFU) is an internal coach education program at Austin Simply Fit. It provides structured, ongoing training for strength coaches — covering scientific principles of training, program design, movement assessment, and long-term client development. ASFU is how ASF ensures every coach is built within the same high-standard system before working independently with clients.
New coaches complete a 13-week onboarding program before coaching clients on their own. It blends classroom education with hands-on gym training, covering ASF’s training philosophy, movement coaching, program design, periodization, and stress and recovery management. Coaches also shadow experienced staff, receive direct feedback, and practice under supervision throughout the process.
Yes. New coaches are closely mentored before being cleared to coach independently. This includes shadowing experienced coaches, supervised coaching sessions, and ongoing feedback on cueing, programming, and decision-making. The mentorship phase is designed to ensure coaches are confident, competent, and aligned with ASF’s standards before going solo.
Coach development is ongoing. After completing onboarding, coaches participate in continuing education sessions, internal workshops, and in-house courses throughout the year. Topics include structural balance, program design, advanced lift progressions, and performance-focused training blocks. At ASF, coaching is treated as a practice, not a one-time certification.
es. All coaches are trained to work within ASF’s principles-based training system, which ensures a consistent client experience across all coaches and locations. While each coach brings their own personality, everyone shares a common language, programming framework, and coaching philosophy developed through ASFU.
Coaches who succeed at ASF are coachable, genuinely committed to learning, and focused on long-term client outcomes. They value structure and standards, want to master fundamentals before chasing complexity, and practice what they teach. ASF isn’t looking for perfection — it’s looking for coaches who are serious about growth and truly want to help people.
Because coaching quality directly determines client results. ASF believes that systems, standards, and continuous education are what separate great coaches from average ones. The investment in ASFU is ultimately an investment in clients — ensuring every person who walks into ASF receives safe, effective, and consistent training.
Krista Bergeron has been my trainer at Austin Simply Fit for 10+ years. Simply stated, she has changed my life from the standpoint of health, strength and overall fitness. She has guided me through injuries with competence and compassion... I'm a "lifer" with Krista---oh, and did I mention she's very bright with a wonderful sense of humor?
– Diane Breidenstein